Operators who have done the work.
Everyone here has run teams, carried a number and fixed broken pipelines. We diagnose before anyone spends on a solution.
Diagnose before you prescribe.
Training without diagnosis is guessing. And guessing is the most expensive thing a revenue organization can do.
Mark Petruzzi and Alan Rudolph built AGS on that principle. The diagnosis is the only responsible starting point.
Built by operators. Run by operators.
Revenue stalls, leaders reach for solutions, and nothing changes because nobody diagnosed the problem. We have seen it hundreds of times.
Revenue transformation leader and AI strategy advisor. Bestselling author of Selling the Cloud and Data and Diagnosis-Driven Selling, and former Expert Advisor to Genpact and BCG. Leads the AGS AI advisory practice and co-hosts Selling Intelligence with Alan Rudolph.
Former COO at Mitratech and Cendyn, with multiple exits alongside some of the most demanding PE/VC firms in the market. Leads the AGS PE/VC practice.
Operating partners need someone who has lived the hold period.
Alan has delivered board-ready results on the clock of an active investment, more than once. Sponsors and management teams trust that.
Four phases from Revenue Health Audit to Exit Readiness, each tied to exit multiple. No long-term commitment.
The bench AGS deploys on client engagements.
Senior operators, each deployed when an engagement needs their specific experience.
Senior leadership at SAP, Ariba, and Anaplan. Board-level GTM advisor and executive coach to CROs on complex enterprise engagements.
Keynote speaker and executive coach for GTM leadership and accountability. Deployed when leadership behavior change is the primary lever.
Expert Accelerator on the AGS operating bench. Full profile coming soon.
Sales transformation operator with 15+ years inside sales organizations. 600+ organizations transformed, 15,000+ competency evaluations completed, and more than 2 million sales professionals benchmarked.
Turns AI adoption across revenue and operations into measurable execution gains instead of tooling sprawl. Co-author of recent AGS insights on AI, data, and operational leverage.
Sales enablement specialist for manufacturing and industrial companies, including distributor-led sellers. Turns diagnostic findings into rep-level behavior change through workshops, coaching, and management accountability.
Former EVP at Proofpoint and President at Informatica. Board member deployed where enterprise sales strategy needs top-level executive leadership.
Advisor and coach on organizational design, leadership enablement, and cross-functional collaboration. Deployed when alignment across revenue functions is the blocker.
Former CRO of ClearCompany, where he helped scale ARR from approximately $1M to $80M across founder-led, growth-equity, and PE ownership. Brings deep operator experience across GTM transformation, customer growth and retention, channel strategy, M&A value realization, and commercial VCP execution.
CRO/CCO-level operator with 35+ years driving enterprise growth. Experience spans payer, provider, national accounts, public sector, labor & trust, healthtech, AI and data, with leadership roles at Elevance, UHC and BCBSA. Deployed on GTM transformation, market expansion and strategic partnerships.
Scales professional services organizations and aligns them to post-sale growth. Deployed when PS revenue and customer value realization are the focus.
Founder of Benchmarkit. Builds GTM metrics, forecasting systems, and growth accountability for SaaS firms.
Operations executive with 35+ years leading complex healthcare organizations (Elevance, UHC), including 19M+ members and $32B in annual claims spend. Deep expertise across claims, benefits, service, workforce and vendor operations. Deployed on transformation, performance improvement and operating-model execution.
Founding author of Sales 2.0 and an inside sales pioneer. Now focused on integrating AI into sales processes.
Decades of sales leadership across payers, providers, and healthtech. Leads AGS's healthcare sales work in complex healthcare organizations.
Leads revenue modernization and digital transformation across financial services, insurance, and fintech.
GTM strategist for founders, CROs, and investors, with roots in early-stage ventures and enterprise consulting.
Operationalizes AI in GTM across consulting, customer success, and sales enablement. Deployed when AI adoption and change management are the primary challenge.
The team behind every engagement.
Keeping every engagement on time and to standard.
Manages client relationships and supports execution on client projects, including outsourced BDR work.
Supports AGS marketing across campaigns, content, and client engagements, and keeps day-to-day execution on track.
We give 10% of profits to causes that matter.
A structural commitment built into the firm from day one, split across three causes.
Programs that give young people the skills and confidence to build their futures.
Research that improves outcomes for patients and families.
Fighting hunger in the communities that need it most.
Genpact Ceridian Dayforce Anaplan Oracle UKG Salesforce Collective[i] Mitratech Cendyn Conga AMOT Ingersoll Rand Rio Tinto Indicor Roper Pumps ELGI Compressors Pest Share
Clarity fast, from people who have done the work.
Start with a Pipeline Clarity Call.