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Selling Intelligence Podcast

Where revenue leaders come to think,
not just listen.

A weekly executive conversation on where pipeline momentum breaks, how AI is changing revenue execution, and what the best leaders do differently.

How leaders diagnose, decide, and act.

Listen to the Latest EpisodeApply to Be a Guest
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Selling Intelligence podcast cover art with hosts Mark Petruzzi and Alan Rudolph
3K+
Monthly listeners
Top 10%
Consistently ranked among U.S.-based business podcasts
Weekly
New episodes
What Selling Intelligence Podcast Is

Selling the Cloud was about a shift in technology. Selling Intelligence is about a shift in thinking.

Cloud is now the baseline. What separates top revenue teams is intelligence: better judgment, better signal, better decisions under pressure. No vendor pitches, just what is working and what is not.

Selling software
→
Understanding how revenue moves
Activity metrics
→
Execution signals
Tool reviews
→
Decision quality
Noise
→
Signal
Tactics and hacks
→
How leaders diagnose, decide, and act
This show is NOT...
✕
Tips and hacks for individual contributors
✕
Tool reviews for vendor exposure
✕
Motivational or personal development content
✕
Frontline sales training
This show IS...
✓
Weekly executive conversation for revenue operators
✓
Where pipeline momentum breaks, and why
✓
How AI is changing revenue execution now
✓
Peer dialogue at the CRO, CEO, and investor level
✓
Hosted by operators who have run the companies
Your Hosts

Operators, not commentators.

Both hosts have sat in the rooms where revenue decisions get made.

Mark Petruzzi
Mark Petruzzi
CO-HOST, FOUNDER, CEO & EXPERT ACCELERATOR, AGS

Bestselling author of Selling the Cloud and Data and Diagnosis-Driven Selling, and former Expert Advisor to BCG and Genpact. Brings the strategy and AI lens: where the market is headed and how top operators stay ahead.

Alan Rudolph
Alan Rudolph
CO-HOST, COO & EXPERT ACCELERATOR, AGS

Former COO at Mitratech and Cendyn, with multiple private equity exits. Brings the operator and PE lens: what revenue quality looks like in a data room, and what execution gaps cost at exit.

Episodes

Recent conversations worth your time.

One revenue challenge per episode. No filler.

EP
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Selling Intelligence

Ep. 147 - Building the Revenue Engine with Chris Kobus - Part 1

In Part 1 of Selling Intelligence, Chris Kobus, Chief Revenue Officer at Genlogs, joins Mark Petruzzi and KK Anderson to explore what it takes to build a revenue engine that can scale across people, markets, and changing…
October 7, 2026
22:08
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EP
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Selling Intelligence

Ep. 146 - Solving the Go-to-Market Riddle with Rick Nee - Part 2

In Part 2 of Selling Intelligence, Rick Nee, Chief Revenue Officer at Alcatraz AI, joins Mark Petruzzi and KK Anderson to explore the people and culture behind a scalable go-to-market organization. Rick explains why vert…
September 30, 2026
16:40
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EP
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Selling Intelligence

Ep. 145 – Solving the Go-to-Market Riddle with Rick Nee - Part 1

In this episode of Selling Intelligence, Rick Nee, Chief Revenue Officer at Alcatraz, joins Mark Petruzzi and KK Anderson to unpack what happens after a company reaches product market fit and the challenge shifts from fi…
September 23, 2026
24:37
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EP
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Pipeline Velocity

Ep. 144 – Building Predictable Pipeline and Breaking Revenue Silos with Thurman Sneed - Part 2

General Episode Description: In Part 2 of Selling Intelligence, Thurman Sneed, Chief Revenue Officer at Marigold, returns to show how the same “do the math” mindset can transform everything from account coverage and cust…
September 16, 2026
23:22
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EP
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Pipeline Velocity

Ep. 143 – Building Predictable Pipeline and Breaking Revenue Silos with Thurman Sneed - Part 1

General Episode Description: In this episode of Selling Intelligence, Thurman Sneed, Chief Revenue Officer at Marigold, joins Mark Petruzzi and KK Anderson to unpack a simple but often overlooked discipline in revenue le…
September 9, 2026
20:22
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EP
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AI & Revenue

Ep. 142 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 2

General Episode Description: In Part 2 of this conversation, Denis Scott continues the discussion by exploring what AI accountability looks like inside boardrooms, executive teams, and private equity backed organizations…
September 2, 2026
21:31
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Browse All 147 Episodes →
Apply to Be a Guest

We talk to operators, not influencers.

We feature CROs, revenue leaders, AI innovators, and B2B growth operators with real experience to share.

We look for guests who...
Have led revenue organizations or built AI for revenue teams
Can speak to a specific shift in how revenue moves
Will be honest about what did not work
Are relevant to CROs, revenue leaders, and PE/VC operators now
Are not pitching a product
Guest Application
Tell us what you would bring. Be specific; generic applications do not move forward.
We review every application and respond within 10 business days.
The Selling Intelligence Podcast Ecosystem

The podcast starts the conversation. The work continues here.

Every episode connects to deeper resources and the work behind them.

Connected Resource
This Week: AI in Sales Newsletter

A weekly issue that goes deeper on each episode, with the diagnostic framework for your team.

Subscribe to the Newsletter →
Connected Resource
AGS Insights

Each episode becomes an article built around the question it answers.

Browse All Insights →
Connected Resource
Pipeline Clarity Call

Apply what you hear to your own situation. Thirty minutes, no pitch.

Intelligence is the new competitive advantage.

Subscribe, apply to be a guest, or book a Pipeline Clarity Call to apply it to your organization.

Listen to the Latest EpisodeApply to Be a Guest