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Selling Intelligence Podcast

Where revenue leaders come to think,
not just listen.

Selling Intelligence is a weekly executive conversation for operators. We talk about where pipeline momentum actually breaks, how AI is changing revenue execution, and what the best leaders are doing differently right now.

Not tactics. Not hacks. Not tool reviews. This is how leaders diagnose, decide, and act.

Listen to the Latest EpisodeApply to Be a Guest
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Selling Intelligence podcast cover art with hosts Mark Petruzzi and Alan Rudolph
3K+
Monthly listeners
Top Ranked
B2B revenue podcast
Weekly
New episodes
What Selling Intelligence Podcast Is

Selling the Cloud was about a shift in technology. Selling Intelligence is about a shift in thinking.

Cloud is no longer the differentiator. It is the baseline. What separates high-performing revenue teams now is intelligence. Better judgment, better signal, better decisions under pressure.

Selling Intelligence exists to help revenue leaders navigate that shift. Every episode is a peer-level conversation at the CRO, CEO, or investor level. Real operating experience. No fluff. No vendor pitches. Just honest conversation about what is actually working and what is not.

Selling software
→
Understanding how revenue moves
Activity metrics
→
Execution signals
Tool reviews
→
Decision quality
Noise
→
Signal
Tactics and hacks
→
How leaders diagnose, decide, and act
This show is NOT...
✕
A tactics show with tips and hacks for individual contributors
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A tool review show that helps vendors get exposure
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A motivational or personal development podcast
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A training session for frontline salespeople
This show IS...
✓
A weekly executive conversation designed for revenue operators
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Honest conversation about where pipeline momentum actually breaks
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A practical lens on how AI is changing revenue execution right now
✓
Peer-level dialogue at the CRO, CEO, and investor level
✓
Connected to real diagnostic work across 600+ sales organizations
Your Hosts

Operators with real revenue experience. Not commentators.

Every conversation on Selling Intelligence is anchored by hosts who have been inside the rooms where revenue decisions get made. Not analysts who study them from the outside.

Mark Petruzzi
Mark Petruzzi
CO-HOST & CO-FOUNDER, AGS

Bestselling author of Selling the Cloud and Data and Diagnosis-Driven Selling. Former Expert Advisor on GTM and business transformation for BCG and Genpact. Mark brings the strategic and AI advisory perspective to every conversation. Where the market is headed and what the best operators are doing to stay ahead of it.

Alan Rudolph
Alan Rudolph
CO-HOST & COO, AGS

Former COO at Mitratech and Cendyn, with multiple private equity exits behind him. Alan brings the operator and PE lens to every conversation. What revenue quality looks like in a data room, and what execution gaps cost when multiples are on the line.

KK Anderson joins occasionally as a guest host.

Episodes

Recent conversations worth your time.

Each episode is a focused executive conversation on a specific revenue challenge. No filler. No long introductions. We get into the work quickly.

EP
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Selling Intelligence

Ep. 145 – Solving the Go-to-Market Riddle with Rick Nee - Part 1

In this episode of Selling Intelligence, Rick Nee, Chief Revenue Officer at Alcatraz, joins Mark Petruzzi and KK Anderson to unpack what happens after a company reaches product market fit and the challenge shifts from fi…
September 23, 2026
24:37
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EP
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Pipeline Velocity

Ep. 144 – Building Predictable Pipeline and Breaking Revenue Silos with Thurman Sneed - Part 2

General Episode Description: In Part 2 of Selling Intelligence, Thurman Sneed, Chief Revenue Officer at Marigold, returns to show how the same “do the math” mindset can transform everything from account coverage and cust…
September 16, 2026
23:22
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EP
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Pipeline Velocity

Ep. 143 – Building Predictable Pipeline and Breaking Revenue Silos with Thurman Sneed - Part 1

General Episode Description: In this episode of Selling Intelligence, Thurman Sneed, Chief Revenue Officer at Marigold, joins Mark Petruzzi and KK Anderson to unpack a simple but often overlooked discipline in revenue le…
September 9, 2026
20:22
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EP
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AI & Revenue

Ep. 142 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 2

General Episode Description: In Part 2 of this conversation, Denis Scott continues the discussion by exploring what AI accountability looks like inside boardrooms, executive teams, and private equity backed organizations…
September 2, 2026
21:31
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EP
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AI & Revenue

Ep. 141 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 1

General Episode Description: In this episode of Selling Intelligence, Denis Scott, Chief Marketing Officer at Laradin, joins Mark Petruzzi and Alan Rudolph to explore one of the biggest questions facing business leaders…
August 26, 2026
27:20
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EP
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Leadership

Ep. 140 - How Great CROs Build Revenue Engines That Actually Scale with Lance Haffner - Part 2

General Episode Description: In this episode of Selling Intelligence, Lance Haffner, Chief Revenue Officer at Papaya Global, returns to discuss one of the biggest challenges facing modern revenue leaders: creating demand…
August 19, 2026
23:54
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Browse All 145 Episodes →
Apply to Be a Guest

We talk to operators, not influencers.

Selling Intelligence features CROs, revenue leaders, AI innovators, and B2B growth operators who have real experience to share. People who have been inside the work, not people who comment on it from the outside.

We look for guests who...
Have direct operating experience leading revenue organizations or building AI for revenue teams
Can speak to a specific challenge or shift in how revenue actually moves, not general best practices
Are willing to be honest about what did not work, not just what did
Bring a perspective that is relevant to CROs, revenue leaders, and PE operators right now
Are not pitching a product. Our audience can tell the difference immediately

We review every application. If your experience is a strong fit for our audience, a producer will reach out within 10 business days.

Guest Application
Tell us about yourself and what you would bring to the conversation. Be specific. Generic applications do not move forward.
We review every application and respond within 10 business days.
The Selling Intelligence Podcast Ecosystem

The podcast is the trust engine. The rest is where the work happens.

Selling Intelligence is not a standalone show. It is the front door to the AGS ecosystem. Helping revenue leaders see their problems more clearly so they want to engage with the work behind it.

Connected Resource
This Week: AI in Sales Newsletter

Every episode connects to a weekly newsletter issue that goes deeper on the topic. Subscribe to get the insight from the episode plus the diagnostic framework that applies to your team.

Subscribe to the Newsletter →
Connected Resource
AGS Insights

Every episode is repurposed into a structured article built around the specific question the episode answers. Search-optimized and designed for the leader who finds us through research, not through a referral.

Browse All Insights →
Connected Resource
Pipeline Clarity Call

Many listeners reach a point where they want to apply what they are hearing to their specific situation. The Pipeline Clarity Call is where that conversation starts. Thirty minutes, no pitch, just clarity.

Intelligence is the new competitive advantage.

Subscribe on your preferred platform, apply to be a guest, or start with a Pipeline Clarity Call if you are ready to take what you are hearing and apply it to your organization.

Listen to the Latest EpisodeApply to Be a Guest