ACCELERANT GROWTH SOLUTIONSEvery Selling Intelligence episode
145 executive conversations on pipeline, AI in revenue execution, and private equity value creation. Hosted by Mark Petruzzi and Alan Rudolph. Formerly Selling the Cloud. KK Anderson joins occasionally as a guest host.
2026
- Selling Intelligence
Ep. 145 – Solving the Go-to-Market Riddle with Rick Nee - Part 1
In this episode of Selling Intelligence, Rick Nee, Chief Revenue Officer at Alcatraz, joins Mark Petruzzi and KK Anderson to unpack what happens after a company reaches product market fit and the challenge shifts from finding customers to building a go-to-market organization that can scale.
September 23, 2026 · 24:37 - Pipeline Velocity
Ep. 144 – Building Predictable Pipeline and Breaking Revenue Silos with Thurman Sneed - Part 2
General Episode Description: In Part 2 of Selling Intelligence, Thurman Sneed, Chief Revenue Officer at Marigold, returns to show how the same “do the math” mindset can transform everything from account coverage and customer conversations to seller development and AI adoption.
September 16, 2026 · 23:22 - Pipeline Velocity
Ep. 143 – Building Predictable Pipeline and Breaking Revenue Silos with Thurman Sneed - Part 1
General Episode Description: In this episode of Selling Intelligence, Thurman Sneed, Chief Revenue Officer at Marigold, joins Mark Petruzzi and KK Anderson to unpack a simple but often overlooked discipline in revenue leadership: do the math.
September 9, 2026 · 20:22 - AI & Revenue
Ep. 142 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 2
General Episode Description: In Part 2 of this conversation, Denis Scott continues the discussion by exploring what AI accountability looks like inside boardrooms, executive teams, and private equity backed organizations.
September 2, 2026 · 21:31 - AI & Revenue
Ep. 141 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 1
General Episode Description: In this episode of Selling Intelligence, Denis Scott, Chief Marketing Officer at Laradin, joins Mark Petruzzi and Alan Rudolph to explore one of the biggest questions facing business leaders today: how do you measure whether AI is actually delivering business value?
August 26, 2026 · 27:20 - Leadership
Ep. 140 - How Great CROs Build Revenue Engines That Actually Scale with Lance Haffner - Part 2
General Episode Description: In this episode of Selling Intelligence, Lance Haffner, Chief Revenue Officer at Papaya Global, returns to discuss one of the biggest challenges facing modern revenue leaders: creating demand for problems buyers do not yet recognize.
August 19, 2026 · 23:54 - Leadership
Ep. 139 - How Great CROs Build Revenue Engines That Actually Scale with Lance Haffner - Part 1
General Description: The path to becoming a Chief Revenue Officer doesn’t always begin in sales. In this episode of Selling Intelligence, Lance Haffner, Chief Revenue Officer at Papaya Global, shares how an unconventional career through staffing, recruiting, and HR prepared him to lead one of the…
August 12, 2026 · 23:52 - AI & Revenue
Ep. 138 - High Tech Requires High Touch: Bridging the Human AI Gap with Dr. Noah St. John - Part 2
General Description AI is transforming every aspect of sales, but technology alone isn’t enough to drive better performance. In Part 2 of this conversation, Dr. Noah St.
August 5, 2026 · 15:47 - AI & Revenue
Ep. 137 - The Human AI Gap: Why Your Team Isn’t Using AI to Its Full Potential with Dr. Noah St. John - Part 1
General Episode Description: In this episode of Selling Intelligence, Dr. Noah St. John, bestselling author, performance expert, and founder of SuccessClinic.com, joins Mark Petruzzi and KK Anderson to explore why so many organizations continue to struggle with execution despite investing heavily…
July 29, 2026 · 26:18 - Selling Intelligence
Ep. 136 - The Trust Recession, the Death of the BDR, and the Return of the Full Cycle AE with John Tecce - Part 2
General Episode Description: In Part 2 of this Selling Intelligence conversation, John Tecce, Vice President of Growth at 2X, explores what the next generation of go-to-market organizations will actually look like as AI, automation, and human expertise continue to converge.
July 22, 2026 · 22:06 - Selling Intelligence
Ep. 135 - The Trust Recession, the Death of the BDR, and the Return of the Full Cycle AE with John Tecce - Part 1 General Episode Description:
In this episode of Selling Intelligence, John Tecce, Vice President of Growth at 2X, joins Mark Petruzzi and KK Anderson to explore why traditional digital outbound is losing effectiveness and what today’s sales organizations must do instead.
July 15, 2026 · 24:34 - AI & Revenue
Ep. 134 – Frontier AI: What the Highest-Performing Sales Organizations Are Doing Differently with Bob Kelly - Part 2
General Episode Description: In Part 2 of this conversation, Bob Kelly, Founder and Chairman of the Sales Management Association, joins Mark Petruzzi and KK Anderson to examine why AI adoption often fails even when organizations invest in the right technology.
July 8, 2026 · 21:10 - AI & Revenue
Ep. 133 – Frontier AI: What the Highest-Performing Sales Organizations Are Doing Differently with Bob Kelly - Part 1
In this episode of Selling Intelligence, Bob Kelly, Founder and Chairman of the Sales Management Association, joins Mark Petruzzi and KK Anderson to unpack the findings from one of the most comprehensive benchmarking studies on AI adoption in sales.
July 1, 2026 · 23:26 - AI & Revenue
Ep. 132 – Fixing the 80/20 Sales Problem with Real-Time AI Coaching with Jared Zelman - Part 2
General Episode Description: In Part 2 of this conversation, Jared Zelman, Founder and CEO of Othello AI, explores what happens when AI moves beyond helping individual sellers and begins transforming entire sales organizations.
June 24, 2026 · 26:10 - AI & Revenue
Ep. 131 – Fixing the 80/20 Sales Problem with Real-Time AI Coaching with Jared Zelman - Part 1
General Episode Description: In this episode of Selling Intelligence, Jared Zelman, Founder and CEO of Othello AI, joins Mark Petruzzi and KK Anderson to challenge one of the most accepted assumptions in sales leadership: that 20% of sellers will always generate 80% of the results.
June 17, 2026 · 21:44 - AI & Revenue
Ep. 130 – Building Resilient Salespeople in the Age of AI with Scott Stollwerk - Part 2
General Episode Description: In Part 2 of this conversation, Scott Stollwerk returns to Selling Intelligence to explore one of the most important questions facing modern sales leaders: what happens when AI becomes excellent at execution, but human performance remains the deciding factor?
June 10, 2026 · 16:52 - AI & Revenue
Ep. 129 – Building Resilient Salespeople in the Age of AI with Scott Stollwerk - Part 1
General Episode Description: In this episode of Selling Intelligence, Scott Stollwerk, creator of the Tao of Sales framework and member of the leadership team at Pest Share, joins Mark Petruzzi and KK Anderson to explore a topic becoming increasingly important in modern sales organizations:…
June 3, 2026 · 27:06 - AI & Revenue
Ep. 128 - Session Diagnostic: Why should you do a diagnostic before you apply AI to your GTM - Part 3
In this episode of Selling Intelligence, KK Anderson, Mark Petruzzi, and Alan Rudolph continue their Diagnostic Session series by focusing on the most underinvested side of the go-to-market bow tie: customer retention and expansion.
May 27, 2026 · 31:28 - AI & Revenue
Ep. 127 - Session Diagnostic: Why should you do a diagnostic before you apply AI to your GTM - Part 2
General Episode Description: In this continuation of the Selling Intelligence Diagnostic Session, Mark Petruzzi, KK Anderson, and Alan Rudolph go deeper into what happens when AI is layered onto a broken go-to-market system.
May 20, 2026 · 17:04 - AI & Revenue
Ep. 126 - Diagnostic Session: Why should you do a diagnostic before you apply AI to your GTM - Part 1
General Episode Description: In this first-ever Selling Intelligence Diagnostic Session, Mark Petruzzi, KK Anderson, and Alan Rudolph go deep on one of the biggest questions facing revenue leaders today: where does AI actually belong inside the go-to-market motion?
May 13, 2026 · 27:08 - Selling Intelligence
Ep. 125 - Enterprise Value Creation, ICP Discipline, and Building Efficient Revenue Engines with Alan Rudolph - Part 2
General Episode Description: In this continuation of Selling Intelligence, Mark Petruzzi and KK Anderson sit down with Alan Rudolph, Strategic Advisor at AGS, to explore how sales and marketing alignment, time to value, and retention strategies directly impact enterprise value.
May 6, 2026 · 20:08 - Selling Intelligence
Ep. 124 - Enterprise Value Creation, ICP Discipline, and Building Efficient Revenue Engines with Alan Rudolph - Part 1
General Episode Description: In this episode of Selling Intelligence, Mark Petruzzi and KK Anderson sit down with Alan Rudolph, Operating Partner at AGS, to break down what enterprise value creation really means for modern sales leaders.
April 29, 2026 · 19:13 - AI & Revenue
Ep. 123 -Measuring Agentic AI, ROI, and the Future of GTM Benchmarks with Ray Rike - Part 2
General Episode Description: In this continuation of Selling Intelligence, Mark Petruzzi and KK Anderson sit down with Ray Rike, founder and CEO of BenchMarket, to go deeper into how companies should measure, operationalize, and compete with agentic AI in go-to-market functions.
April 22, 2026 · 24:52 - AI & Revenue
Ep.122 - Measuring Agentic AI, ROI, and the Future of GTM Benchmarks with Ray Rike - Part 1
General Episode Description: In this episode of Selling Intelligence, Mark Petruzzi and KK Anderson sit down with Ray Rike, founder and CEO of Benchmarkit, to tackle one of the most critical questions in enterprise AI today: how do you actually measure success in agentic AI programs?
April 15, 2026 · 26:29 - AI & Revenue
Ep. 121 - AI-Driven Buyer Behavior, Trust, and the New Sales Playbook with Sabrina Parsons - Part 2
General Episode Description: In this continuation of Selling Intelligence, Mark Petruzzi and KK Anderson sit down with Sabrina Parsons, CEO of Palo Alto Software, to explore the human side of leadership, trust, and AI adoption in today’s rapidly evolving business landscape.
April 9, 2026 · 24:50 - AI & Revenue
Ep.120 - AI-Driven Buyer Behavior, Trust, and the New Sales Playbook with Sabrina Parsons - Part 1
General Episode Description: In this episode of Selling Intelligence, Mark Petruzzi and KK Anderson sit down with Sabrina Parsons, CEO of Palo Alto Software, to explore how AI is rapidly reshaping buyer behavior and forcing a complete rethink of how companies sell, market, and build trust.
April 1, 2026 · 19:09 - AI & Revenue
Ep. 119 – Running Uphill at Full Speed When AI Keeps Raising the GTM Bar with Sunil Rao – Part 2
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson continue their conversation with Sunil Rao, founder and CEO of Tribble, diving deeper into SaaS fatigue, agentic execution, and the challenge of scaling institutional knowledge in enterprise sales.
March 25, 2026 · 22:16 - AI & Revenue
Ep. 118 – Running Uphill at Full Speed When AI Keeps Raising the GTM Bar with Sunil Rao – Part 1
In this episode of Selling Intelligence Podcast, Mark Petruzzi and KK Anderson sit down with Sunil Rao, founder and CEO of Tribble, to explore how AI is reshaping enterprise sales, go-to-market execution, and the future of software itself.
March 18, 2026 · 19:45 - Selling Intelligence
Ep. 117 – Escaping the Crisis of Sameness in Modern Sales with Doug Landis – Part 2
In this episode, Mark Petruzzi and KK Anderson sit down with Doug Landis to explore why storytelling has become one of the most powerful skills in modern sales.
March 11, 2026 · 20:40 - Selling Intelligence
Ep. 116 – Escaping the Crisis of Sameness in Modern Sales with Doug Landis – Part 1
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Doug Landis, Co-Founder of StoryPath.ai and host of Sales Stories, to unpack how AI is reshaping the buyer seller relationship and why most sales teams are still playing by outdated rules.
March 3, 2026 · 26:43 - Selling Intelligence
Ep. 115 - Building Repeatable Sales Success in Enterprise B2B with Glenn Poulos - Part 2
In Part 2 of this conversation on Selling the Cloud, Glenn Poulos dives deep into what it really takes to scale a distribution business from startup to successful exit.
February 24, 2026 · 21:35 - Selling Intelligence
Ep. 114 - Building Repeatable Sales Success in Enterprise B2B with Glenn Poulos - Part 1
In this episode of Selling the Cloud, Glenn Poulos joins Mark and KK Anderson to break down what truly drives success in complex enterprise B2B sales. With over 40 years of experience selling technical solutions across telecom, wireless infrastructure, and power utilities, Glenn shares the…
February 17, 2026 · 25:02 - Leadership
Ep. 113 – From CRO to CEO: What Boards Really Look for in Sales Leaders with Jason Baumgarten - Part 2
In Part 2 of this Selling the Cloud conversation, Mark Petruzzi and KK Anderson continue their discussion with Jason Baumgarten, diving deeper into how boards think, govern, and evaluate senior sales leaders once they reach the highest levels of leadership.
February 10, 2026 · 22:27 - Leadership
Ep. 112 – From CRO to CEO: What Boards Really Look for in Sales Leaders with Jason Baumgarten - Part 1
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson are joined by Jason Baumgarten, Global Head of the CEO and Board Practice at Spencer Stuart, to unpack what truly separates sales leaders who advance into CEO and board roles from those who remain stuck at the functional level.
February 3, 2026 · 24:38 - AI & Revenue
Ep. 111 – Building AI Fluency, Trust, and Modern Sales Leadership with Cherilynn Castleman - Part 2
In Part 2 of this Selling the Cloud conversation, Cherilynn Castleman joins Mark and KK Anderson to unpack what strong CRO leadership looks like in a time of rapid AI adoption and constant go-to-market change.
January 27, 2026 · 13:27 - AI & Revenue
Ep. 110 – Building AI Fluency, Trust, and Modern Sales Leadership with Cherilynn Castleman – Part 1
In this episode of Selling the Cloud, Cherilynn Castleman, enterprise sales leader turned strategic coach and Harvard instructor, joins Mark Petruzzi and KK Anderson to break down what AI fluency really means for modern sales teams.
January 20, 2026 · 25:36 - Selling Intelligence
Ep. 109 - Scaling the Right Way: Product Market Fit, Retention, and Go to Market Readiness with Mark Roberge - Part 2
In Part 2 of this Selling the Cloud conversation, Mark Roberge joins KK Anderson and Mark Petruzzi to go deeper into what happens after product market fit is achieved and why going too fast too early can quietly break a business.
January 13, 2026 · 17:30 - Selling Intelligence
Ep. 108 - Scaling the Right Way: Product Market Fit, Retention, and Go to Market Readiness with Mark Roberge - Part 1
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Mark Roberge, founding CRO at HubSpot and author of The Sales Acceleration Formula, to unpack why most companies scale at the wrong time and with the wrong signals.
January 6, 2026 · 19:30
2025
- AI & Revenue
Ep. 107 - Building Revenue Teams That Thrive in the Age of AI with Amy Weber - Part 2
In Part 2 of this Selling the Cloud conversation, Amy Weber joins KK Anderson and Mark Petruzzi to go deeper into how modern revenue leaders should think about AI, outreach, hiring, and coaching.
December 28, 2025 · 13:45 - AI & Revenue
Ep. 106 - Building Revenue Teams That Thrive in the Age of AI with Amy Weber - Part 1
In this episode of Selling the Cloud, Mark and KK sit down with Amy Weber, founder of Vetta Sales Consulting and strategic advisor to GrowthStage and Enterprise revenue teams. Amy specializes in aligning people, process, and purpose so strategy translates into real performance.
December 16, 2025 · 22:01 - Pipeline Velocity
Ep. 105 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 2
In this episode of Selling the Cloud, Drew Sechrist, CEO and co-founder of Connect the Dots and longtime Salesforce veteran, joins Mark Petruzzi and KK Anderson to unpack what it really means to build a relationship intelligence layer that changes how your team goes to market.
December 7, 2025 · 19:14 - Pipeline Velocity
Ep. 104 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 1
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Drew Sechrist, CEO and co founder of Connect The Dots and longtime Salesforce veteran, to unpack why traditional ABM motions and high volume outbound are running out of gas and what comes next.
November 30, 2025 · 23:23 - AI & Revenue
Ep. 103 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller - Part 2
In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrain, joins KK Anderson and Mark Petruzzi for a compelling conversation on how modern sales leaders can use AI to coach more effectively, eliminate wasteful pipeline rituals, and build real self-leadership within their…
November 25, 2025 · 21:03 - AI & Revenue
Ep. 102 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller – Part 1
In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrane, joins KK Anderson and Mark Petruzzi to reframe how revenue teams win in complex, multi-stakeholder deals.
November 18, 2025 · 22:52 - AI & Revenue
Ep. 101 – Unlocking AI’s Potential: Mastering the Art of Smarter Questions (Webinar Replay)
In this replay of Mastering Sales with AI, AGS Co-Founder Mark Petruzzi is joined by KK Anderson and Scott Stollwerk, Chief Sales Officer at Pest Share, together with Gabriella Koenig of Collective[i], for a lively and practical discussion on how AI is reshaping the art of selling.
November 11, 2025 · 59:24 - Selling Intelligence
Ep. 100 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 2
In Part 2 of our conversation with Neil Graham, Chief Revenue Officer at Disqo, we dive deeper into how modern CROs must rethink their org design, marketing execution, and AI integration strategies to stay competitive in 2025 and beyond.
November 4, 2025 · 22:34 - Selling Intelligence
Ep. 99 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 1
In this episode of Selling the Cloud, we’re joined by Neil Graham, Chief Revenue Officer at Disqo and a seasoned revenue leader whose career spans Salesforce, Siebel, Jive, and Telem.
October 28, 2025 · 19:14 - Selling Intelligence
Ep. 98 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman – Part 2
In Part 2 of our conversation with Josh Hoffman, we explore the leadership mindset required to thrive in moments of high-pressure change, like mergers, long enterprise cycles, and AI-driven disruption.
October 21, 2025 · 20:24 - Selling Intelligence
Ep. 97 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman - Part 1
In this episode of Selling the Cloud, we sit down with Josh Hoffman, a seasoned go-to-market leader who has guided sales transformations at Dell, Avaya, Poly, Datto, and now ControlCase.
October 14, 2025 · 22:21 - Selling Intelligence
Ep. 96 – Scaling Sales with Value Intelligence with Max Elster - Part 2
In Part 2 of our conversation with Max Elster, Co-Founder and CEO of Minoa, we go deeper into how sales teams are actually operationalizing outcome-based selling; at scale.
October 7, 2025 · 20:10 - Selling Intelligence
Ep. 95 – Scaling Sales with Value Intelligence with Max Elster - Part 1
In this episode of Selling the Cloud, Max Elster, Co-Founder and CEO of Minoa, joins co-hosts Mark Petruzzi and KK Anderson to explore what B2B revenue leaders often miss: a clear, consistent understanding of why they win.
September 30, 2025 · 24:15 - Selling Intelligence
Ep. 94 – Reinventing Growth in a Commoditized Market with Steve Smith Part 2
In Part 2 of our conversation with Steve Smith, Chief Revenue Officer at Live Oak Fiber, we go deeper into how his team is scaling with both agility and authenticity—blending AI, community engagement, and a customer-first mindset to win in a highly commoditized telecom market.
September 23, 2025 · 21:18 - Selling Intelligence
Ep. 93 – Reinventing Growth in a Commoditized Market with Steve Smith - Part 1
In this episode of Selling the Cloud, Steve Smith, Chief Revenue Officer at Live Oak Fiber, joins co-hosts Mark Petruzzi and KK Anderson to share what it really takes to stand out in a commoditized market.
September 16, 2025 · 19:36 - Selling Intelligence
Ep. 92 – Building Tech-Enabled Revenue Teams with Jamie Wilkinson – Part 2
In Part 2 of this Selling the Cloud episode, Jamie Wilkinson, CEO of Smart4Cloud.ai, continues his insightful conversation with Mark Petruzzi and KK Anderson on how today’s revenue teams must evolve beyond job specs and tech stacks.
September 9, 2025 · 15:52 - Selling Intelligence
Ep. 91 – Building Tech-Enabled Revenue Teams with Jamie Wilkinson - Part 1
In this episode of Selling the Cloud, Jamie Wilkinson, CEO of Smart4Cloud.ai, joins Mark Petruzzi and KK Anderson to explore how the best revenue organizations combine technical talent and sales leadership to create scalable, high-impact GTM engines.
September 2, 2025 · 23:16 - AI & Revenue
Ep. 90 – Breaking the CRM Mindset – Why AI and Agile Selling are the Future with Stephen Messer
In this episode of Selling the Cloud, Stephen Messer, co-founder of Collective[i] and LinkShare, shares a bold and timely vision for the future of sales—one that trades CRM inefficiencies, seller churn, and impersonal cadences for AI-powered intelligence, real buyer relationships, and a return to…
August 27, 2025 · 1:09:15 - AI & Revenue
Ep. 89 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 2
In Part 2 of this Selling the Cloud conversation, Josh Payne dives deeper into the future of AI-first growth teams, and how CoFrame is helping B2B orgs replace legacy handoffs and static workflows with continuously learning, automated systems.
August 19, 2025 · 19:13 - AI & Revenue
Ep. 88 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 1
In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites are changing the future of digital growth.
August 13, 2025 · 29:42 - Selling Intelligence
Ep. 87 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 2
In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission.
August 6, 2025 · 22:45 - Selling Intelligence
Ep. 86 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 1
In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission.
July 30, 2025 · 33:12 - AI & Revenue
Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap)
This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets.
July 25, 2025 · 56:22 - AI & Revenue
Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 2
In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM teams can embrace AI, real-time data, and agile principles to navigate today’s complex buying…
July 16, 2025 · 38:24 - AI & Revenue
Ep. 83 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 1
In this episode of Selling the Cloud, Stephen Messer, Co-Founder of Collective[i], joins Mark Petruzzi and KK Anderson to challenge outdated sales systems and thinking—starting with the traditional CRM mindset.
July 9, 2025 · 31:38 - Selling Intelligence
Ep. 82 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 2
In Part 2 of Selling the Cloud, conversation with Kristina Jaramillo, President of Personal ABM, dives deeper into how ABM becomes a true revenue engine when it’s embedded across the entire go-to-market team.
July 2, 2025 · 23:12 - Selling Intelligence
Ep. 81 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 1
In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, joins KK Anderson to unpack why most ABM programs fall short; and what it really takes to win and expand six- to seven-figure enterprise accounts.
June 25, 2025 · 31:21 - Selling Intelligence
Ep. 80 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda - Part 2
In this Part 2 episode, co-host Mark Petruzzi continues the conversation with Jack Zimnavoda, Head of Customer Success at Insightful. This time, they explore how Jack’s team is scaling Customer Success by embedding AI, aligning post-sale marketing, and applying smart segmentation strategies.
June 18, 2025 · 16:25 - Selling Intelligence
Ep. 79 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda - Part 1
In this episode, co-host Mark Petruzzi welcomes Jack Zimnavoda, Head of Customer Success at Insightful. Jack shares how modern B2B SaaS organizations can turn customer success from a support function into a true driver of revenue and retention.
June 11, 2025 · 20:47 - Leadership
Ep. 78 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 2
In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment.
June 6, 2025 · 17:46 - Leadership
Ep. 77 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 1
In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment.
May 28, 2025 · 25:33 - Selling Intelligence
Ep. 76 -Systemizing Sales for Predictable Growth with David Fastuca - Part 2
In Part 2 of our conversation with B2B Sales Playbook co-author and Growth Forum CEO David Fastuca, we dig deeper into the realities of modern B2B selling—where sales efficiency meets brand experience, and AI is no longer optional.
May 21, 2025 · 27:24 - Selling Intelligence
Ep. 75 Systemizing Sales for Predictable Growth with David Fastuca - Part 1
In this episode of Selling the Cloud, we sit down with David Fastuca, CEO and Co-Founder of Growth Forum and co-author of the bestselling new book B2B Sales Playbook.
May 14, 2025 · 21:45 - AI & Revenue
Selling Through Uncertainty: How Top Sellers with AI Win in a Shaky Market
In this episode of Selling the Cloud, hosts Mark Petruzzi and Kristin Anderson sit down with Stephen Messer, co-founder of Collective[i], to unpack why traditional sales playbooks are failing in today’s volatile markets—and what elite revenue organizations are doing differently.
May 7, 2025 · 54:49 - Selling Intelligence
Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 2
In Part 2 of our powerful conversation with Doug Brown—CEO of CEO Sales Strategies—we dig deep into what it really takes to scale a high-performing sales organization.
April 30, 2025 · 30:39 - Selling Intelligence
Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1
In Part 1 of this conversation with Doug Brown—CEO of CEO Sales Strategies and one of the most trusted voices in revenue acceleration—Mark and KK dive into what it really takes to build a high-performance sales team.
April 23, 2025 · 22:33 - Selling Intelligence
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 2
In this episode of Selling the Cloud, Gene Guhne, a seasoned sales executive and global leader at Sabre, joins Mark Petruzzi and KK Anderson for a candid conversation on what it takes to lead modern sales organizations.
April 16, 2025 · 15:58 - Selling Intelligence
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1
In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Gene Guhne, Senior Vice President of Global Sales at Sabre Hospitality, to explore what it truly takes to lead a successful global sales team in today’s fast-evolving landscape.
April 9, 2025 · 19:19 - AI & Revenue
How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame - Part 2
In this high-energy episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, founder of Best Practice Media, to dive deep into how AI is revolutionizing performance marketing, personalization, and paid media strategy.
April 2, 2025 · 24:07 - AI & Revenue
How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame – Part 1
Welcome back to Selling the Cloud, the podcast that explores the art and science of B2B sales in today’s ever-evolving SaaS world. In this episode, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, Chief Revenue Officer at Best Practice Media, for a deep dive into how AI is…
March 26, 2025 · 23:19 - AI & Revenue
AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2
Selling the Cloud – Part 2: AI’s Role in Sales Transformation with Jonathan Kvarfordt In Part 2 of our deep dive with Jonathan Kvarfordt (Momentum.io), we explore the next frontier of AI in sales, from orchestration vs. automation to the future of CRM and how AI is reshaping the role of sellers.
March 19, 2025 · 25:26 - AI & Revenue
AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 1
In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson dive deep into one of the most transformative shifts in sales and go-to-market strategies: how AI is revolutionizing the way businesses uncover hidden data, orchestrate sales motions, and accelerate revenue growth.
March 12, 2025 · 25:09 - AI & Revenue
The Future of AI in Sales: Elevating Human Connection and Performance
In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Ioanna Onasi, CEO of Dextego, to explore the intersection of AI and sales performance. As a leader in AI-driven coaching, Ioanna shares how AI enhances—not replaces—human connection in sales.
March 5, 2025 · 42:48 - Selling Intelligence
Sales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies Back
In this episode of Selling the Cloud, hosts Mark Petruzzi and Kathy Minter sit down with Frank Cespedes, a senior lecturer at Harvard Business School and author of Aligning Strategy and Sales.
February 26, 2025 · 55:27 - AI & Revenue
Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 2)
On this episode with Paul Melchiorre we discuss: The Year of Efficiency – How companies are prioritizing enablement, leadership, and strategic decision-making to optimize sales performance.
February 19, 2025 · 39:52 - AI & Revenue
Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 1)
In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson welcome SaaS industry veteran Paul Melchiorre, a leader in sales transformation, private equity investing, and board advisory.
February 12, 2025 · 26:51 - AI & Revenue
Why AI Won't Save Bad Selling: Andy Paul on the Future of B2B Sales
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February 5, 2025 · 23:21 - AI & Revenue
Why AI Won’t Save Bad Selling: Andy Paul on the Future of B2B Sales
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January 30, 2025 · 28:02 - Leadership
From SDR to CEO: Evan Huck on Reinventing Sales in a Changing World
Episode Summary: In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Evan Huck, CEO of UserEvidence, to explore his inspiring journey from an introverted SDR to the leader of a groundbreaking SaaS company.
January 15, 2025 · 49:08 - AI & Revenue
Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2)
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January 9, 2025 · 38:24 - AI & Revenue
Breaking the CRM Mindset: Why AI and Agile Selling are the Future with Stephen Messer (Part 1)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
January 2, 2025 · 31:38
2024
- Leadership
Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader
In this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with…
December 18, 2024 · 46:44 - Selling Intelligence
Blueprints for Revenue Growth: How to Build Your Revenue Engine
In this episode of Selling in the Cloud, Mark Petruzzi and KK Anderson are joined by Roee Hartuv, the Revenue Architect and Global Practice Leader at Winning by Design.
December 4, 2024 · 42:44 - Selling Intelligence
Women in Sales Club - The Story and the Journey with Alexine Mudawar
Join us as we look back at how Alexine's journey from aspiring retail buyer to B2B sales leader shaped her career, inspired the founding of the Women in Sales Club, and sparked important conversations on diversity and inclusion in sales.
November 20, 2024 · 25:50 - Selling Intelligence
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric
In this re-released episode of Selling the Cloud, we revisit a valuable conversation with Ben Pastro, who dives into the power of partnerships in B2B tech.
November 13, 2024 · 25:37 - Selling Intelligence
High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners
Tune in as we revisit this episode, where Bob Scarperi reveals how proactive, data-driven strategies help sales teams target high-value prospects and enhance outbound success.
November 6, 2024 · 33:50 - Leadership
Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro
Join us as we revisit this impactful episode with Joseph Fung and recognize how much has changed in B2B sales since its original airing – with the shifts introduced by COVID-19 still shaping the industry today.
October 30, 2024 · 28:03 - Selling Intelligence
You're More Than a Number - with Scott Leese
Who better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese. Join us as we revisit this episode to dive back into Scott’s journey, insights, and strategies for navigating the complex role of a VP Sales in the…
October 23, 2024 · 35:00 - Selling Intelligence
Customer Success, Success - with Eileen Voynick
Join us in our re-release of our episode featuring Eileen Voynick and her deep insights into the evolution of Customer Success in the enterprise software industry, from SAP to the modern Cloud era.
October 16, 2024 · 36:21 - Pipeline Velocity
Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life
We're revisiting this insightful episode as B2B selling continues to evolve, especially within the fast-paced world of cloud solutions. Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like drinking a double shot of espresso.
October 9, 2024 · 33:08 - Selling Intelligence
Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner
Join us as we revisit this episode with Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years. His insights on sales success and mindsets are more prevalent today than ever.
October 3, 2024 · 32:20 - Selling Intelligence
Inside Sales + Enterprise Buyers - with Sally Duby, Chief Sales Officer at The Bridge Group
Join us as we revisit a classic episode with Sally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum who brings over 25 years of experience to the evolving world of Inside Sales and business development.
September 25, 2024 · 34:06 - Selling Intelligence
Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner
As we revisit this episode, Doug Landis' insights on storytelling in B2B sales are more important than ever. Learn how compelling stories can help differentiate and elevate your message in a crowded market. Doug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box.
September 18, 2024 · 32:14 - Private Equity
The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes
We are excited to revisit this episode of Selling the Cloud. featuring Paul Melchiorre, a legendary Silicon Valley Chief Revenue Officer at leading Saas companies like Ariba and AnaPlan.
September 11, 2024 · 27:08 - Leadership
Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately
As the landscape of B2B marketing and sales continues to grow, it's the perfect time to revisit this insightful conversation and Michael Pollack’s perspectives on optimizing your data strategy for more effective customer acquisition.
September 5, 2024 · 36:11 - Leadership
Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3
As we near the end of Q3, we thought it would be a great time to re-listen to "Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3" Cathy shares her experiences in taking over the role of the CRO in an early stage pioneer in applying Block Chain to enterprise level…
August 29, 2024 · 36:28 - Leadership
What made Zoom - Zoom with Greg Holmes, former CRO at Zoom
In this timeless episode of the Selling the Cloud podcast, we revisit a conversation with Greg Holmes, the former Chief Revenue Officer at Zoom Video Communications from 2013 to 2020.
August 22, 2024 · 38:50 - Leadership
Bridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda, CEO BigLittle
In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect.
August 14, 2024 · 40:22 - Selling Intelligence
The Best of Philly with the King of Sales; Jeffrey Gitomer and our co-host Paul Melchiorre
In this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre.
August 7, 2024 · 44:54 - Private Equity
Operating Partners, Part 2 with guest Joseph Zito, CEO of (X)Form
In Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy execution, addressing the common pitfalls that occur post-strategic offsite, and how…
July 31, 2024 · 30:18 - Private Equity
Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form
In Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst challenging revenue, profit, and operations dynamics.
July 24, 2024 · 22:17 - Selling Intelligence
The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
In the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model.
July 19, 2024 · 25:33 - Selling Intelligence
The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
In this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales.
July 17, 2024 · 23:36 - Selling Intelligence
The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement
In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the…
June 26, 2024 · 42:30 - Selling Intelligence
Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends
In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels.
June 19, 2024 · 16:42 - Selling Intelligence
Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends
In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations.
June 12, 2024 · 26:03 - Selling Intelligence
The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard
Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School.
June 5, 2024 · 55:27 - Leadership
Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp
Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended…
May 29, 2024 · 23:07 - Leadership
Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp
In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights.
May 22, 2024 · 23:14 - Selling Intelligence
Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari
This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact.
May 15, 2024 · 21:54 - Selling Intelligence
Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari
In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape.AI and B2B Sales: Exploring the…
May 8, 2024 · 20:48 - AI & Revenue
Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast
Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era Integrating AI into Sales StrategiesLeadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at…
May 1, 2024 · 23:51 - AI & Revenue
Selling with AI How Buyers Want to Buy Pt. 1 - Andy Paul, Host of the Win Rate Podcast
Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era Integrating AI into Sales StrategicsLeadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at…
April 24, 2024 · 28:02 - Selling Intelligence
Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting
Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together.
April 18, 2024 · 29:15 - Selling Intelligence
Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting
Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together.
April 9, 2024 · 21:01
2022
- Selling Intelligence
Disruption Ready Selling - with Dipanjan Das, Genpact
B2B Sales professionals are continuously faced with new challenges and obstacles they need to overcome on the path to success. In the past two years alone, sellers were forced to move to a 100% virtual roll due to a global pandemic.
May 23, 2022 · 25:49 - Selling Intelligence
Sell without Selling Out - with Andy Paul
The professional of Sales continues to evolve, and is much more nuanced and complex these days - especially in the world of B2B Sales in the Cloud. Andy Paul is one of the foremost experts in B2B Sales.
April 5, 2022 · 30:35 - Leadership
Is Cold Calling Dead - with Chris Beall, CEO ConnectandSell
Cold calling is both the bane of existence for many sales professionals, while also being the key to success for sustained revenue generation growth! Chris Beall is the CEO of ConnectAndSell, an assisted dialing, technology enabled managed services company conducting over 60 million outbound calls…
March 10, 2022 · 37:12
2021
- Selling Intelligence
Rebranding in the B2B Cloud with William Tyree, CMO Revenue.io
Has the market segment you participate in evolved over the years? Have you considered rebranding your company to ensure it's aligned with the market you serve? William Tyree, Chief Marketing Officer at Revenue.io, found his company faced these difficult questions when it was known as "ringDNA"!
December 6, 2021 · 30:40 - Leadership
Growth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO Collective
The Chief Revenue Officer title is growing in popularity across the B2B Cloud industry. Is the CRO a new role in companies, or just a fancy new "C-Level" title for the head of sales?
November 2, 2021 · 32:32 - Selling Intelligence
Energy, Enthusiasm and Empathy in B2B Sales - with Larry Long Jr.
Energy, Enthusiasm, and Empathy personify Larry Long Jr. In fact, his self-appointed title is "Chief Energy Officer". Larry has a long career in B2B Sales, following his college baseball career at the University of Maryland.
October 18, 2021 · 32:54 - Selling Intelligence
Getting the VP Sales Hire Right - Right Now - with Amy Volas
The average tenure of a Vice President of Sales in the B2B Cloud industry is reported to be anywhere between 16 - 20 months, with 18 months being the median. Why is the tenure so short? Is this really an issue considering the high growth rates of B2B Cloud companies?
October 8, 2021 · 34:38 - Selling Intelligence
A Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine Labs
Megan Bowen, Chief Operating Officer and Chief Customer Officer at Refine Labs is the personification of where opportunity and access meet persistence and personal responsibility. Megan's story starts with moving from Los Angeles to New York City.
October 4, 2021 · 31:44 - Selling Intelligence
Women in Sales Club - The Story and the Journey with Alexine Mudawar
Is becoming a B2B Sales professional an intentional process or a result of your early career experiences and journey? Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading retailer, Neiman Marcus.
September 16, 2021 · 25:50 - Selling Intelligence
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric
Direct selling models are the primary sales motion for the majority of B2B Cloud and SaaS companies. Can partnerships amplify and even accelerate revenue growth, even for early stage companies?
September 10, 2021 · 25:37 - Selling Intelligence
High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners
Data-Driven - a phrase we hear often in the B2B Cloud industry - but often as an output from sales activity versus as a primary input to outbound sales activity.
September 9, 2021 · 33:50 - Leadership
Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro
Modern B2B Sales was significantly, and forever altered by COVID-19. The trends are not new, but were definitely accelerated in 2020 and 2021. Joseph is a multi-time founder of B2B SaaS companies, and his experience, frustration and challenge with scaling the sales organization was the catalyst to…
August 27, 2021 · 28:03 - Selling Intelligence
You're More Than a Number - with Scott Leese
Who better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese. Scott's primary focus has been to help scale early stage B2B SaaS companies scale from $1M to $20M+.
August 27, 2021 · 35:00 - Selling Intelligence
Customer Success, Success - with Eileen Voynick
Eileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta Systems, and Chair of the Board at Jefferson Health.
July 6, 2021 · 36:21 - Pipeline Velocity
Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life
B2B Selling continues to evolve, especially in the context of Cloud solutions. Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like drinking a double shot of espresso.
June 17, 2021 · 33:08 - Selling Intelligence
Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner
Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years.
April 23, 2021 · 32:20 - Selling Intelligence
Inside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge Group
Sally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum has seen the evolution of inside sales and business development for 25+ years.
April 1, 2021 · 34:06 - Selling Intelligence
Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner
Doug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box. Before being the Chief Storyteller at Box, Doug was an executive in the Sales Productivity group at Salesforce.
March 25, 2021 · 32:14 - Private Equity
The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes
In this episode of Selling the Cloud, we are joined by Paul Melchiorre, legendary Silicon Valley Chief Revenue Officer at leading SaaS companies including Ariba and AnaPlan.
March 18, 2021 · 27:08 - Leadership
Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately
Moving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals? This was a primary topic of conversation on the latest Selling the Cloud podcast with Michael Pollack, Intricately CEO Data is like water - it's really important if you don't have…
March 3, 2021 · 36:11 - Leadership
Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3
In this episode of the Selling the Cloud podcast, we are joined by Cathy Minter, Chief Revenue Officer at R3. Cathy shares her experiences in taking over the role of the CRO in an early stage pioneer in applying Block Chain to enterprise level application development.
February 17, 2021 · 36:28 - Selling Intelligence
What made Zoom - Zoom with Greg Holmes, former Chief Revenue Officer at Zoom Video
In this inaugural episode of the Selling the Cloud podcast, we were joined Greg Holmes, the Chief Revenue Officer of Zoom Video Communications between 2013 and 2020.
February 3, 2021 · 38:50