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Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends

June 19, 2024 · 16:42
Hosted by Mark Petruzzi and Alan Rudolph on Selling Intelligence, the executive podcast for revenue leaders from Accelerant Growth Solutions.

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Episode notes

In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growth. Toni also highlights geographic differences in maturity between US and EMEA companies, discusses which C-suite persona feels these pains the most, and where RevOps should sit in the organization to have the most impact. 

Co-hosts: Mark Petruzzi and Katerina Ostrovsky

Guest: Toni Hohlbein, Growblocks

------- Mentions:

Clay, data enrichment platform

Mark Roberge, The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

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Selling Intelligence (formerly Selling the Cloud) is hosted by Mark Petruzzi and Alan Rudolph. KK Anderson joins occasionally as a guest host.

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