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AI & Revenue · Episode 68

AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2

March 19, 2025 · 25:26
Hosted by Mark Petruzzi and Alan Rudolph on Selling Intelligence, the executive podcast for revenue leaders from Accelerant Growth Solutions.

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Episode notes

Selling the Cloud – Part 2: AI’s Role in Sales Transformation with Jonathan Kvarfordt

In Part 2 of our deep dive with Jonathan Kvarfordt (Momentum.io), we explore the next frontier of AI in sales, from orchestration vs. automation to the future of CRM and how AI is reshaping the role of sellers.

Key Takeaways:

  • From Automation to Orchestration – Why simply automating sales isn’t enough anymore
  • Where to Start with AI – How revenue leaders should identify gaps before adding AI to the mix
  • The Future of CRM – Is AI making traditional sales systems obsolete?
  • Sales Enablement in an AI World – What skills will sellers need to thrive as AI takes over manual tasks?

What’s Next? – The risks of falling behind in AI adoption and how businesses can move fast without breaking their GTM strategy

Plus, Jonathan shares some must-know AI tools, breaks down common AI misconceptions, and answers rapid-fire questions about sales, enablement, and the evolving tech stack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Selling Intelligence (formerly Selling the Cloud) is hosted by Mark Petruzzi and Alan Rudolph. KK Anderson joins occasionally as a guest host.

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