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Selling Intelligence · Episode 73

Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1

April 23, 2025 · 22:33
Hosted by Mark Petruzzi and Alan Rudolph on Selling Intelligence, the executive podcast for revenue leaders from Accelerant Growth Solutions.

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Episode notes

In Part 1 of this conversation with Doug Brown—CEO of CEO Sales Strategies and one of the most trusted voices in revenue acceleration—Mark and KK dive into what it really takes to build a high-performance sales team.

Whether you're scaling a startup or optimizing a mature sales org, this episode is your blueprint for hiring top producers, increasing predictability, and improving performance from day one.

What you'll learn:

  • Why clarity before hiring is the foundation of world-class sales teams
  • How mindset, not just skillset, separates top performers from average reps
  • The power of structured interviews, role simulation, and assessments like OMG
  • A modern take on “ego strength + empathy” and how to calibrate for your culture
  • Real-world examples from Tony Robbins, telecom sales, and PhD-led orgs
  • How to hire for potential (not just experience) in a rapidly evolving sales world
  • The overlooked importance of drive, commitment—and the "why" behind performance


Doug brings decades of proven experience, and KK adds her own perspective as the global leader in OMG sales assessments. Together, they unpack what most hiring managers miss and how to get it right.

Want help building a high-performance team?

Contact AGS at www.get-ags.com/contact

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Selling Intelligence (formerly Selling the Cloud) is hosted by Mark Petruzzi and Alan Rudolph. KK Anderson joins occasionally as a guest host.

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